Colourful Woman Wednesday: Charmaine Joseph

This week’s Colourful Woman feature showcases Charmaine Joseph.  Charmaine is an Atlanta-based Marketing & Sales Coordinator for corporate apparel agency, The Gingerich Group.  She is also the co-owner of a socially conscious t-shirt line: Global Warming. Charmaine partnered with Social Media maven, Lauren Shirreffs, and together they created t-shirts that touch on different issues from stereotyping, bullying, racism, body image, etc.

Our concept was to create “walking billboards,” these shirts are text based with pointed messages that are meant to educate, enlighten or provoke dialogue at a glance.

Recently, Global Warming started an initiative called “Global Change.” For this project they team up with different schools and have classes create designs on varied topics and then choose a winning design and have proceeds from the t-shirt sales go towards their charity of choice.

It’s very refreshing to go into classrooms and hear students talk about their visions for their designs and hear the passion that comes from their own life experiences, whether it be racism, bullying, body image etc.

The Global Change initiative’s winning design for Anti-Bullying. On sale at http://www.global-warming.ca from November 1st.
designer: Martin Kondrat / The Academy of Design.


What makes you a “colourful woman”?
I have to take this very literally when you say “colourful woman”!  I actually think it may just be appropriate to insert a photo from my wedding here, the photo really says it all.  I may just be the most colourful person I know (laughs).  I actually gave my bridesmaids little Kate Spade coin purses that said “Live Colourfully”…it’s definitely my life theme.


Who or what are some of your colourful inspirations?
I’m not sure if it is part of my Caribbean roots, but of course it’s a possibility having family from Barbados and growing up seeing the vibrant costumes for carnival, and that rich aspect of our heritage.  Then there are the tropical flowers, the sea etc. Being nurtured in such a vivacious environment has a great impact.


What message would you like to share with our readers today?
Be the best version of you. Don’t get caught up in someone else’s definition of success, beauty, love, or happiness. As Lauryn Hill once said, “God made us all different, on purpose.” I think our differences make us beautiful so just learn to love your shortcomings, your imperfections, your struggle, because they all add to the masterpiece. A painter mixes colours before they touch the canvas, nothing and nobody is perfect.

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